The Public Affairs Officer (Public Affairs Specialist) serves as the North Florida/South Georgia Veterans Health System's specialist in increasing internal and external awareness of VA programs, services, special events and projects, technologies, personnel, and research accomplishments. The Public Affairs Officer oversees and supervises the work of the Public Affairs Specialist.
The person in this position provides leadership and direction for the Public Affairs program in an integrated health care system consisting of two hospitals and multiple clinics while displaying tact, common sense, diplomacy, initiative, and solid professional judgment. The goal of the position is to increase internal and external awareness of VA programs, services, special events and projects, technologies, personnel, and research accomplishments. Establishes and maintains proactive contacts with media outlets, legislative offices, veteran service organizations, and health care affiliates. Actively pitches and places stories with media outlets. The person in this position advises senior level management on development of media campaigns and communication plans and strategies. Plans, develops, and produces a variety of materials and publications including print, visual, Web-based, multimedia, and video materials to convey information about the VA to a variety of stakeholders. The person in this position serves as content manager of VA Medical Center's Internet and Intranet. Evaluates information from a variety of sources and provides feedback to senior management on public affairs trends and stakeholder attitudes to assess program effectiveness and make improvements. Serves as agency spokesman for the facility including responding in writing and orally to questions about or criticisms of the agency's activities or policies and explaining the VA point of view. The person in this position handles communication efforts when controversial, high level issues impact the VA Medical Center, often during crisis and emergency situations. The person in this position serves as the Public Information Officer under Hospital Incident Command System planning and executing special events, coordinating high profile visits, and supporting outreach to veterans not enrolled in the VA health care system. The person in this position develops budgets, writes statements of work, and directs, coordinates, and supervises activities of supporting staff and contractors. The Public Affairs Officer oversees and supervises the work of the Public Affairs Specialist.
Work Schedule: Monday - Friday 8:00 A.M - 4:30 P.M.
Position Description Title/PD#: Public Affairs Specialist / 573-04525-O