Director, Sales & Marketing

Comcast - Sandy, UT

Job Summary:
Responsible for managing and directing the overall sales efforts relating to customer growth, revenue/cash flow growth, and customer experience goals. Effectively executes strategies to achieve expected outcomes. Manages sales and marketing expense & subscriber budget. Participates or leads cross-functional project teams; regularly manages exempt and non-exempt staff. Provides local voice and perspective so that organization is better equipped to swiftly respond to a changing and competitive marketplace.
Primary Responsibilities:
- Provide leadership direction for area field sales teams including Xfinity Sales Professionals, Retail Store Consultants, and Xfinity Communities Account Executives.
- Lead the personnel/employee development process through career coaching, mentorship and training to deliver increased employee performance and retention
- Drive sales and operational improvements to increase subscriber growth that include:
- Sales channel personnel productivity and performance management
- Customer retention programs- Sales order completion initiatives
- Customer experience and Net promoter score improvements
- Effectively communicate Sales and Marketing efforts to leaders, impacted departments, and frontline teams
- Monitor competitive activity and work collaboratively to develop executable & sustainable programs to increase market share
- Lead, manage and communicate area subscriber forecasting to provide effective outlook to positively impact marketing strategies and tactics
- Oversee multimillion dollar Marketing expense budget, ensuring funding support to drive subscriber growth and retention
Core Responsibilities:
- Effectively communicates campaign marketing strategy, initiatives, and promotions, to all internal customers at all levels and departments.
- Assists with business planning in order to lead market-level implementation of new products and service enhancements for products to residential and/or business markets.
- Acts as a point-of-contact and Subject Matter Expert for all product-related issues.
- Manages and budgets all pricing strategies for all core products.
- Acts as a liaison between Region, Division, Corporate and System Marketing personnel to ensure that each group is informed of most recent product marketing developments and plans.
- Provides market analysis, initiates market research, monitors promotional results, creates effective customer retention programs, and implements appropriate training programs.
- Develops loyalty programs, both broad-based and targeted, to help achieve budgeted objectives.
- Participates in strategic plan development and builds alliances with industry partners and networks as needed to achieve product growth objectives.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.

Job Specification:
Education Level Bachelors Degree or Equivalent
Field of Study Business, Marketing
Years Experience Generally requires 10+ years related experience
Additional Requirements:
- Proven track record of employee development and mentorship
- Must possess strong analytic skills to monitor and report subscriber trends and market conditions
- Proficiency with Microsoft office programs

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Posted: 30+ days ago

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