Category Content Lead

Target - Minneapolis, Minnesota

• Enhanced Product Data and Content
• Lead development of content strategy for a given category, partnering closely with Site Merchandising, Item managers and Merchants
• Develop a cohesive Product Content plan, determining the appropriate mix of data and content necessary to enhance the Guest Experience through robust, curated product detail pages.
• Determine and build an acquisition strategy for assigned categories, and build out delivery tactics using vendors, internal resources, and third party and agency partners.
• Images: benchmark competitive landscape to understand relevant photography style, image count and User Generated Content needed to create the best guest experience. Own PDP input for style-guide creation.
• Features and Long-Copy: Collaborate with internal partners (PD&D, packaging, Food Scientists, Item Managers, and SEO) to identify important product attributes for use in long-copy and feature content on PDP.  Implement the best format for copy and feature content based on category needs.
• Vendor Negotiations (Third Party Content Providers):  Work with relevant third party data providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.
• Product Title: Understand Google Trends and Internal search trends to advocate for improved Product Title work within the IDS team.  Ensure this same language is incorporated into other copy formats.
• Size & Fit: Manage the creation of size & fit collateral (trend positions only).  This involves incorporation of meta-data from Global Photo and size and fit information from PD&D. Develop strategy to increase User-Generated content in this space.
• Develop strong relationships with Product Teams and EDABI to advocate for and partner in the development of improved systems and tools to support digital content.
• Achieve coverage goals that reflect best-in-category content positioning for the digital channel.
• Develop Standards for Enhanced Product Data and Content
• Implement coverage goals by Content Type based on category need and competitive landscape
• Ensure standards align with budget guidelines.
• REPORTING/WORKING RELATIONSHIPS
• Reports to Director, Product Content and Item
• Internal Clients: Item, Site Merchandising, Merchandising, Target Marketing, In-house, Photo Studio, India, PD&D, Packaging, Accessibility, Product Tools, EDABI

• Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
• 3-5 years’ experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
• Digital, eCommerce experience highly preferred
• Proven leadership and decision-making skills
• Strong partner relationship skills
• Strong planning and organization skills
• Assertiveness and strong initiative to drive change
• Strong detail orientation with high degree of accuracy
• Ability to be flexible, adapt quickly and work with ambiguity
• Strong creative problem solving skills
• Strong communication, presentation skills
• Strong execution skills, self-motivated, able to set work plans and prioritize
• Self-starter and able to thrive in a highly dynamic environment.

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Posted: 30+ days ago

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