Manager, Marketing and Business Analytics (macys.com)

Macy's Inc. - San Francisco, California

Job Overview:

 

The Marketing Effectiveness Team enables and empowers the Macy’s organization with analytic insight and solutions to support planning, tactical execution, and optimization of the customer experience.  The Manager, Marketing & Business Analytics is responsible for overseeing and analyzing business results across marketing tactics – Email Marketing, Paid Search, Natural Search, Affiliate Marketing, Display Marketing, Social, SMS and Push Messaging, etc. The right candidate will thrive in a fast paced and rapidly evolving environment, work to drive innovation and continuous improvement for efficiency and sustainable sales growth.

 

Essential Functions:

 

• Analyze business results across all marketing tactics – Email Marketing, Paid Search, Natural Search, Affiliate Marketing, Display Marketing, Social, SMS and Push Messaging, etc

• Provide strategic recommendations, insights, and guidance to Retention Marketing team for Email, SMS, Push, A/B testing, and on site targeting programs

• Analyze and report on performance of promotional events based on marketing tactics, event offer, customer behavior, competitive landscape, etc

• Determine strategy for free shipping thresholds by event in partnership with finance team

• Apply a customer centric lens to marketing analysis to guide decisions for marketing strategy

• Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization

• Consistently apply a Macy’s Inc. omni-channel lens to analysis and insights

• Standardize and broaden marketing metric reporting and tracking

• Conduct research on and provide insight into industry / competitive marketing trends

• Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics

 

Team Management

• Guide, develop and support team of marketing analysts

• Establish clear objectives and framework to achieve across each team member

• Recognize and develop talent

• Foster and inspire a culture of innovation, collaboration, intense curiosity and a drive to “be the best.” 

• Balance work and deliverable demands (reactive) with a focus on proactive analysis 

• Provide team with a clear sense of objective, ownership and accountability and a solid understanding of how what they do fits into the broader strategy of Macy’s

 

Qualifications:

 

Education/Experience:

 

• BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred)

• 4 years’ experience overseeing coordinated delivery of Analytics with a focus on digital marketing. Experience in retail is a plus

• Proficiency with SQL and its variations among popular databases

• Strong experience working with large data sets and web analytical tools (Hadoop, Tableau, SAS, IBM Analytics, etc)

• Demonstrated success in leading and developing high performance teams

• Proven ability to leverage data and deliver actionable insights, guide strategic decisions and directly drive business results

 

Communication Skills:

 

• Highly-developed communications skills (written/verbal) and interpersonal savvy

 

Other Skills:

 

• Ability to build relationships and effectively manage internal customers

• Proven leadership skills with ability to motivate, influence, collaborate and work in partnership within team as well as across the organization

• Understanding of the objectives and success metrics across the Macy’s organization, and ability to apply that knowledge to analysis and recommendations (to frame application)

• Self-driven innovative strategic thinker who is resourceful and has the ability to look beyond existing business and technology limitations.  Ability to persuade, influence, and execute innovative methods and processes

 

Company Profile

As the fastest growing part of Macy's Inc. business, macys.com is achieving record sales and broadening our workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com we are committed to giving back to the community by partnering with local charitable organizations.  By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

 

 

This job description is not all inclusive. Macy’s Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

 

Macy's Inc., including Macy's and Bloomingdale's, will consider for employment qualified applicants with criminal histories in a manner consistent with SF PC Art. 49 and LA MC ch. XVIII Art. 9.

 

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Posted: 30+ days ago

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