Associate Manager, Social Media

Ann Inc. - LOFT Corporate, New York

About the Position

The Lou & Grey Social Media Manager is responsible for developing social media content strategies and executing campaigns for the Lou & Grey audience. The role will work in close partnership with the brand marketing and editorial teams to communicate our brand idea with strong social content.

 

Responsibilities

·       Oversee the development of everything from the social media content calendar to larger social campaigns that tell our brand story in partnership with brand marketing, PR and editorial/creative.

·       Execute a clearly defined social media strategy, aligning with key marketing and business initiatives and social media goals.

·       Ensure alignment with brand marketing to meet overall social media goals around growth and engagement.

·       Develop and execute innovative contests, sweepstakes and social media campaigns to drive growth and engagement.

·       Cultivate and manage all influencer partnerships and campaigns. Work to maintain current relationships and establish new.

·       Leverage our 3rd party analytics platforms to prepare weekly, monthly, and quarterly reports.

·       Manage effective benchmarks for measuring impact of social media programs on a global scale.

·       Research emerging trends, influencers and opportunities to enhance our content and social media activities and brand presence in a meaningful way.

·       Deliver an expert understanding of digital and social media, influencer marketing.

·       Execute creative campaigns that align with our target customers.

·       Develop innovative social and digital ideas around content, media and other key trends.

·       Manage social media agencies and drive analytics and optimization of programs.

·       Develop deep and systemic analyses of results and present those findings to senior leadership.

·       2 to 3 years professional experience in social media and digital strategy.

·       Bachelor’s degree, or equivalent.

·       Excitement for brainstorming, conceptualizing, idea creation and storytelling.

·       Strong skill set in writing, editing, grammar and communication.

·       Analytical mindset and experience using third-party tracking and analytics as well as platforms like Curalate and Sprinklr.

·       A commitment to keeping up with and researching the continually evolving nature of social media trends and tools. 

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Posted: 30+ days ago

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