Manager – Credit & Loyalty Marketing
Ann Inc. - Times Square, New York
The Manager, Credit Card & Loyalty Marketing role is part of an energetic team that supports innovative thinking, having fun and work-life balance.
This role reports to the Director, Credit Card & Loyalty Marketing and is responsible for establishing credit card, gift card and loyalty strategies. S/he will help create marketing plans that focus on credit card acquisition, usage and gift card sales and redemption strategies. The Manager, Credit Card & Loyalty Marketing will work closely with brand marketing, creative, e-commerce, client experience, store operations, finance, accounting, field teams and bank partners to ensure we maximize our brand loyalty efforts, while putting the client first. S/he will support the Director, Credit Card & Loyalty Marketing in integrating the seasonal marketing plans and programs across multiple brands/ channels including: direct mail, email, associate training and in-store signage. S/he is client-centric in his/her approach and is able to work with the CRM team to interpret data, and provide recommendations based on analytics and ROI.
ROLES & RESPONSIBILITIES
• Work closely with the Director, Credit Card & Loyalty Marketing to establish goals and objectives for the credit card and gift card programs
• Build and administer a budget that supports the credit card and gift card program strategies
• Offer thought leadership on how to approach/ define marketing campaign (direct mail and email) strategies, measurement and ROI methodologies
• Build and maintain strong working relationships with cross-functional partners including the brand marketing, creative, e-commerce, client experience, store operations, finance, accounting, field and bank partners, to ensure Credit Card & Loyalty Marketing objectives are integrated across all brands and channels
• Develop a business case for new initiatives/ projects that support program growth or enhance the client experience and oversee project from discovery and goal setting to internal buy-in through execution and analysis (i.e.: technology, POS, mobile enhancements)
• Partner with Alliance Data to synthesize marketing campaign findings into action-oriented recommendations and deliver the results to brand and marketing leaders
• Establish quarterly hindsight process to deliver results and influence future campaign outcomes
• Manage Alliance Data field sales relationship, serving as the key contact and liaison between field sales and client experience
• Facilitate and drive productive, results-based discussions within key functional groups
• Act as subject matter expert on credit card and loyalty industry news, knowledge and best practices
#LI-LP1
REQUIREMENTS
• Bachelor’s degree in Marketing or equivalent field
• Focus on retail marketing with experience managing a loyalty or credit card program preferred
• Minimum 4 years of marketing experience with strength in creating and executing marketing plans
• A highly collaborative team player with a proven track record to get things down on-time and on-budget
• Comfortable with ambiguity and self-starting on solutions
• Proactive and a “go-getter”
• Creative, strategic thinker and change agent
• Excellent written and verbal communication skills
• A client-centric, analytical and ROI based approach to decision making
• A strong appreciation and understanding of fashion, style, loyalty programs and the gift card business
• A keen understanding of the female consumer
• Experience working with agency a plus
Posted: 30+ days ago
About Ann Inc.
ANN INC. At ANN INC., WE GET WOMEN. Real women live ever more complicated lives. They juggle more activities, play more roles and carry more expectations. But what women value is what they have always valued: connecting with... more
