Prospect and manage the sales cycle for the first
responder solutions suite against a sales target
Proactively manage the module or territory to drive
solution penetration rates in line with stated standards.
Apply the first responder sales framework within the
context of the module supported by the Application Sales Executive, and
ensure this framework is executed by the front line account manager.
Design first responder solutions through consultative
methods, leveraging the base of value proposition, case studies, work flow
analysis, ROI, and Pilot Framework tools.
Drive the sales engagement from a discovery stage to a
clearly identified business value through deploying and implementation of
the technical solution.
Collaborate with Account Team Managers / territory
leadership to develop strategic territory module plans, optimizing
subscriber growth through successful penetration of target accounts.
Partner and collaborate with sales, marketing, external
affairs and other entities to influence decision making processes for
public safety solutions
Position self as the first responder solutions Subject
Matter Expert (SME) in territory, demonstrating solution and market
knowledge / awareness of public safety customers.
Proactively participate in account and opportunity
reviews, detailing and articulating the needed actionable steps for deal
closure.
Drive knowledge transfer to the local sales and
customers on first responder solutions through scheduled webinars,
enablement activities and partner event plans. This includes partnering
with market development and other product / partner resources to facilitate
this knowledge transfer.
Establish a partner relationship with customers at
Executive C-level, positioning AT&T as a trusted advisor and strategic
planning resource for mobility.
Employ advanced and consultative selling techniques to
achieve subscriber unit targets
Create a strong network of internal/external resources
per specific solution capabilities and be able to execute programs across
functional organizations to successfully implement solutions.
Develop, document and share best practices for selling
first responder solutions, detailing the significant approach used to
overcome competitive scenarios and customer challenges.
Serve as the first responder lead on responses to
RFP/RFQ/RFB/RFI requests and unsolicited proposals.
Stay current and maintain a comprehensive knowledge of
complex first responder products, solutions and competitive intelligence
around pricing and market trends, etc.
Required Skills
Understanding of first responder environment and
dispatching processes
Ability to evaluate operational process that utilizes
radio for group communications
Understanding of first responder applications such as
CAD, RMS, JMS, ALPR, NLETS, NCIC, NFIR, E-Citation, AFIS and others
involved in incident command
Experience in selling mobile broadband solutions to
enable first responder applications
Understanding of state and local government decision
making processes for the first responder community
Knowledge of cellular architecture and trends in
cellular technology
Knowledge of methods to secure data in transit and at
rest
Understand discussions around control of costs and ROI
models
Ability to determine and articulate value propositions
Understanding of the dynamics of radio use vs cellular
use in first responder use cases
Competitive knowledge of the 2 way radio marketplace
(not necessary heavily in depth but an ability to learn)
Competitive knowledge of the mobile broadband
marketplace for first responders
Ability to understand historical drivers for radio
usage & mobile broadband usage
Ability to work with TCO models and sell to senior
government levels
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