Lead Manager, Acquisition Direct Marketing

AT&T - El Segundo, California

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

The Lead Manager, Acquisition Direct Marketing leads the strategic alignment of key messaging across direct marketing media to drive effective new customer acquisition campaigns. This role is the focal point between key functional stakeholders and the direct marketing organization, managing extensive information and time-sensitive deliverables.

The successful candidate has a solid understanding of the creative process and brand principles, and can guide the organization on brand and positioning direction to drive consistency in creative execution and tone of voice. Attributes and skills needed include:

• 5-7 years’ relevant marketing and/or messaging experience
• Outstanding organizational and project management skills
• Excellent communication skills with experience presenting complex information across management levels
• Ability to think creatively and innovatively
• Analytics skills to forecast and identify trends and challenges
• Bachelor’s degree in Marketing or related field of study preferred

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

 

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Posted: 30+ days ago

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