Senior Manager, Digital Inventory Yield Management & Insights

AT&T - New York, New York

 

The AdWorks Digital Planning and Operations team requires an individual focused on maximizing revenue & inventory utilization across all Digital revenue streams.  As the enterprise focus on digital businesses continues to grow, inventory management and revenue optimization continue to be a top priority for AdWorks and require a dedicated resource.

The Sr. Manager of Digital Inventory Yield Management & Insights, will be in a highly impactful role that is responsible for maximizing revenue & inventory utilization across all Digital revenue streams. This person will play a key part in measuring and optimizing the overall health of AT&T AdWorks digital businesses, including analysis of revenue, inventory supply and demand, and pricing & inventory consumption. He/she will then use these data points to drive the AT&T AdWorks approach to monetization (both strategy & tactics) by working closely with sales, product, ad operations, programmatic & analytics teams. Lastly, this position will help identify & implement new monetization techniques & sales opportunities.

 

Principal Responsibilities

 

•  Build, monitor, and maintain inventory forecasting for audience segments by platforms and subscription types
• Conduct inventory gardening to ensure accurate nesting within ad serving network.
•  Provide data insights and revenue analysis to drive monthly forecast and budget decisions.

•  Apply quantitative techniques to drive yield optimization, increase operational efficiencies, and unlock new revenue opportunities.

• Develop quantitative analyses, ad hoc reporting and revenue models to support pricing and yield decision making.
• Model future ad inventory capacities and sell-through rates; advise on potential risks or opportunities.
•  Identify and report on key inventory metrics on a daily, weekly and monthly basis.

• Stay current with digital landscape and technologies and help develop reporting and analytics tools. 

• Help guide and communicate monetization and yield strategy to other internal stakeholders

Bachelor's degree in mathematics, statistics, science, business, finance or equivalent work experience.

 

 

 

 

 

 

Training and Special Skills

• 5 years of experience in pricing, yield management or sales analytics for Ad Agency, Publisher, or Ad Tech Vendor.
• Experience with digital ad serving systems, such as DFP and FreeWheel.
• Experience with front-end sales systems, such as Salesforce, Operative.One etc..
• Experience with publisher tools, such as Yieldex, is a plus.
• Experience with Digital Data Aggregators, such as Staq or Ad-Juster tools, is a plus.
• Experience with Business Intelligence tools such as Microstrategy, Domo, Datorama or Looker is a plus.
• Ability to synthesize large data sets, create model and develop meaningful insights.
• Comfort with ambiguity and a self-starter with an aptitude for defining new processes.
• Natural ability to tell a compelling story using data-driven insights as a foundation.
• Ad Exchange or Programmatic advertising experience a plus.
• Strong analytical, communication and organizational skills required.
• Must be able to multi-task and prioritize under fast paced environment.
• Must possess a passion to drive the business forward.
• Proficient in Microsoft Excel (Pivot tables, vLookups, etc.).

 

 

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Posted: 30+ days ago

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