Sr. Media Planning Manager
AT&T - El Segundo, California
AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. With a network that covers 225 countries, including more than 120 million customers, we’d say we’re well on our way. Together, we’ve built a premier integrated communications company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. So what do you say? Let’s do great things together.
Overall Purpose: Executes media plan and management to support the advertising and business goals of the Entertainment Group. Sr. media planner is responsible for implementing the best mix of media channels with a focus on identifying and optimizing digital platforms to find most cost efficient and effective way to reach target audiences. Works daily with Entertainment Group business unit clients. Sr. Media Planning Manager will have specific responsibilities within Entertainment Group portfolio (examples: Sports, Local Media, Digital, Diversity etc)
Key Roles and Responsibilities:
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Helps to develop and execute innovative media strategies and programs.
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Develops the right strategic allocation of media resources across all marketing channels (linear, non-linear, programmatic etc)
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Demonstrates an understanding in and knowledge of digital and emerging media platforms
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Utilizes effective data and insights: competitive, marketing mix model allocations, targeting (first and third party)
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Owns development of reporting, optimizations and KPIs
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Demonstrates understanding of the business, objectives and goals
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Works with internal teams on reporting for all media campaigns including digital
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Demonstrates comprehensive understanding of all media trends and corresponding impact to the AT&T business
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Supports Director for Entertainment Group and specific product budget management
Education: Bachelors or Advanced degree preferred.
Experience: Typically requires 2 or more years of experience.
Supervisory: No.
Unable to retrieve job information. This job may not be available anymore. Sorry for the inconvenience.Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
