Senior Manager, Media & Message Planning

AT&T - El Segundo, California

As Senior Manager, Communications Planning, you will focus on the development and implementation of innovative communications strategies across AT&T’s consumer products:

 

• Become an expert in target audience profiles and media consumption habits 
• Partner with media buying team to ensure that media plans are developed and executed against campaign goals and audience profiles 
• Manage the extensive Entertainment Group advertising plan of record recommending message weights and media mix for advertising campaigns
• Manage detailed creative rotation for television, digital, and print media plans
• Work closely with marketing, media, and advertising creative teams to maintain a long term view of upcoming messages and creative needs
• Develop and execute TV media campaigns across DIRECTV and U-verse platforms, supporting cross-sell, upgrade, retention, and acquisition initiatives 

• 6 years of marketing/advertising experience, with media planning and communications planning preferred
• Strong knowledge of media landscape, terminology, and measurement 
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal 
• Self-starter with an exceptional work ethic 
• Thrive in fast paced, constantly changing environments
• An eye for detail 
• A multi-tasker able to manage multiple things at once 
• Exceptional project/program management skills 
• Able to work with other groups and teams 
• Highly proficient in PowerPoint, Excel and Word 
• Bachelor’s degree in Business, Marketing, or Communications strongly preferred

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Posted: 30+ days ago

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