Lead Market & Research Analysis Manager
AT&T - Dallas, Texas
Primary role will include managing the interface with industry analysts and performing a wide range of investigative studies to assess AT&T’s competitive position in key verticals of Finance, Health Care, Manufacturing, Retail and Public Sector (federal, state, local & education). Requires capabilities to not only analyze market trends compared to AT&T strategies, but also effectively persuade in both written and verbal communications and differentiation compared to other market players and dynamics. With competitive intelligence gained, the individual will provide insights to market share analysis, effectiveness of current marketing/sales programs and feasibility of new products. Provides research findings and works with marketing management to facilitate development of effective marketing plans and programs. Provides consultation to all levels of marketing on the identification of marketing opportunities, and aids in the assessment of departmental opportunities for improvements in marketing information.
Key Roles and Responsibilities:
- Interfaces with industry analysts effectively communicating AT&T’s strategies and differentiation from other competitors
- Manages cross organizational efforts to collect and define AT&T market position and strategies
- Interfaces with all levels of the organization and effectively communicates with senior level industry analysts
- Provides comprehensive analysis and marketing research to marketing and business planning
- Accesses, verifies, and organizes market trends, competitive intelligence and sales data
- Responsible for defining requirements for analysis and assessing potential business impact
- Applies advanced principles, theories, and concepts to recommendation formulation.
- Projects or forecasts future market research needs and evaluates impact on strategic market planning objectives and strategies
- Decisions have a profound impact on the total organization
- Determines methods and procedures on new assignments, and may provide guidance to other personnel.
Education: Bachelor’s Degree is not required, but Bachelor’s Degree is preferred. MBA is a plus.
Experience: Typically requires 5-7 years of experience in market research or analyst relations. Experience in one or more of the following verticals is desired: Finance, Health Care, Manufacturing, Retail, and Public Sector.
Supervisory: No.
Required Qualifications:
- Candidate must demonstrate strong communication and presentation skills across many roles and levels of management.
- Candidates must demonstrate strong relationship building and influencing skills with external organizations.
- Candidates must have strong critical thinking skills.
- Candidates must be able to project manage across multiple disciplines and operate in a matrixed environment.
- Microsoft Word, Excel and PowerPoint experience is required.
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
