Senior Product Marketing Manager, Communications

AT&T - El Segundo, California

In this marketing role you’ll develop marketing and communication programs with the aim of improving customer retention for strategic subscription based service with the AT&T Entertainment Group. Success of programs are measured by churn improvement and reduction of customer calls and customer store visits.

You’ll manage these projects/programs from initiation through delivery, to include all aspects of marketing communications for programs. You’ll develop, execute and monitor integrated communications programs on behalf of a specific business line in support of the strategic business objective.

The successful candidate will:

• Acquire, examine, and analyze business data to determine support of business hypotheses. Business cases and analysis may be developed with the business analytics team
• Work in parallel to identify operational path and business requirements to realize the optimal customer experience for these offers/programs
• Identify the project requirements by applying project management skills, tools, and techniques to manage the project scope, quality, schedule, budget, resources, and risk
• Work with external vendors and internal stakeholders to champion project/program(s) across the entire organization
• Develop detailed work plans, schedules, estimates, resource plans, and status reports
• Conduct program meetings for program tracking and analysis
• Ensure adherences to quality standards and reviews project/program deliverables
• Manage the integration of vendor tasks and tracks and reviews vendor deliverables
• Recommend and take action to direct the analysis and solutions of problems
• Communicate to client/vendors/leadership
• Interface with company management, analytics and insights teams, and/or other internal and external business partners to design and develop program, overcome challenges and achieve business goals
• Maintain working knowledge of various company products, procedures and support organizations to execute on opportunities and grow them
• Evaluate impact of strategic marketing programs, communications, against planning objectives and forecasts

The background of the successful candidate includes:

• 5 years strategic planning, marketing communications and experience
• Proficiency with Microsoft Office products including Word, Power Point, Excel and Outlook
• Outstanding written and oral communication skills
• Exceptional organizational and problem-solving skills and proven ability to handle multiple tasks
• Proven record of developing and executing profitable marketing campaigns and/or marketing programs

• Knowledge of wireless, internet and/or TV terminology, products, and services
• Knowledge of entertainment industry and terminology
• Bachelor’s degree in Marketing or similar discipline; MBA is ideal

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

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Posted: 30+ days ago

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