Sr. Product Marketing Manager, Hispanic Segment

AT&T - El Segundo, California

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

Our team operates in a consultative fashion, and oversees the strategic planning of marketing efforts targeting the Hispanic segment in the US for the Mobility Postpaid business.  Your role on our team would be critical to the delivery of analytics-based marketing plans. The focus is on-going development of forward-looking plans and strategies that are based on deep knowledge of the competitive landscape, and Hispanic consumer. We’ve cultivated a dynamic environment to deliver what-if scenario plans quickly and adapt to change. This is an opportunity for you to realize how your efforts will drive the growth of our business, and increase the profitability of company products.

• Interface with company management, analytics and insights teams, and/or other internal and external business partners to overcome challenges and achieve business goals
• Maintain working knowledge of various company products to leverage growth opportunities.
• Evaluate impact on strategic marketing communication planning objectives and strategies
• Apply advanced principles, theories and concepts

The background of the successful candidate includes:

• 5 years strategic planning and marketing experience
• Proficiency with Microsoft Office products including Word, Power Point, Excel and Outlook
• Outstanding written and oral communication skills
• Exceptional organizational and problem-solving skills and proven ability to handle multiple tasks
• Spanish language proficiency, required

• Knowledge of wireless and TV terminology, products, and services
• Knowledge of entertainment industry and terminology
• Bachelor’s degree in Marketing or similar discipline; MBA is ideal

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

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Posted: 30+ days ago

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