Sr Mkt Research & Anlys Mgr

AT&T - Los Angeles, Texas

• Develop advertising insights for AT&T's Consumer & Mobility businesses
• Track and measure advertising's influence on key performance metrics such as awareness, perceptions and sales
• Generate crisp insights on AT&T advertising performance and develop actionable recommendations for senior advertising executives
• Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
• Manage marketing analysis for key marketing executives
• Develop reports and key insights for major advertising campaigns
• Manage copy testing, in-flight advertising performance and awareness tracking and reporting
• Supervise data reporting, collection, and quality control for advertising insights projects
• Develop plans for enhancing AT&T's advertising insights

• Five years relevant work experience in marketing or market research
• Proven track record managing complex projects and experience with preparing business reports for executives
• Proficiency with Excel and PowerPoint is required
• Demonstrated ability to provide direction to a team of research vendors; this role will manage complex, time-constrained projects
• Excellent communication skills, and must be comfortable working in a fast-paced, multitasking environment.
• Demonstrated ability to be a persuasive team player who can negotiate with and influence a wide range of business constituencies
• Strong analytical and problem-solving acumen
• Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making

• Six or more years experience in marketing or market research
• Bachelors degree in Marketing, Business or Mathematics
• Experience with advertising and media 

---

Posted: 30+ days ago

Apply Now