Sr. Statistical Specialist, Cross-Sell Marketing

AT&T - Atlanta, Georgia

AT&T’s Entertainment Group marketing department is looking for an innovative and experienced analyst to join our Cross-Sell Marketing team.

The Cross-Sell Marketing team is a unique group within the company focused on accelerating cross-sales of AT&T’s Wireless, TV, and Broadband products to our customer base. The team works closely with Sales, Operations, Finance, and IT to design, implement, and track cross-selling initiatives.

Our team uses highly advanced skills in predictive modeling, multivariate analysis, clustering/segmentation analysis, data mining, test and control experimentation, trend analysis and other statistical or data analysis techniques to analyze large data files from both internal and external sources to explain or predict behavior, and solve a variety of business problems.

• Access, reconcile and consolidate subscriber data from large disparate data sets to drive cross functional insights on cross-selling progress
• Gather, analyzes, and interprets a wide variety of data to make predictions on future outcomes or identify differences in relationships
• Advise business partners with regards to patterns and relationships in data to recommend business direction or outcomes.
• Develop reports, charts, tables, and other visual aids in support of findings to track trends in customer cross-selling across channels
• Inform design of trials and business initiatives to ensure cross selling results can be tracked and meaningful insights can be gathered (e.g. test vs control methodology for in-market tests etc.)
• Generate crisp, data driven insights to identify cross selling business opportunities and develop actionable recommendations for improvement
• Influence business decisions through developing persuasive presentations of key insights and solutions for marketing executives

A background like this will get our attention:

• 8 years in data analysis and business analytics
• 5 years creating informative and persuasive presentations with PowerPoint and communicating the results of quantitative analysis
• Innovative, self-starter who loves deep diving into complicated data and thrives in a fast-paced environment
• Advanced experience and strong understanding of SQL, relational databases, and manipulating large and complicated datasets
• Proficient in communicating analytical insights and recommendation to audiences with varying degrees of technical expertise
• Strong interpersonal skills with ability to effectively present to and influence cross functional stakeholders and senior executives

• Bachelor’s degree in marketing, business analytics, computer science, or related field
• Knowledge of wireless, video, and broadband products
• Experience writing efficient production level code to support recurring data pulls
• Experience in SAS and Tableau

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

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Posted: 30+ days ago

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