Lead Marketing Database Mgr
AT&T - New York, New York
Overall Purpose: Responsible for providing comprehensive research for groups in marketing and business planning. Key Roles and Responsibilities: Responsible for leveraging digital and OTT data to drive new business, build agency data relationships, and optimize reporting. Understands both digital capabilities and set-top box data for cross-platform measurement, insights and product development. Analyzes client and campaign performance and presents findings to key stakeholders. Identifies additional opportunities to leverage emerging channels and products. Collaborate with internal digital engineering and product teams on measurement product integration and development. Education: Requires a bachelor's degree. Experience: Experience using comScore, Nielsen, Adobe Analytics/Omniture and Simmons or MRI national consumer surveys. Knowledge of digital media, online/broadband video metrics and KPIs to address business critical questions. Typically requires advanced knowledge of market research field and 7-10 years of experience. Skilled in the use of the Microsoft Office suite, including proficiency with Excel and PowerPoint. Supervisory: No.
Principal Functional Skills / Competencies associated with this Title:
- Analytical Thinking
- Business Intelligence
- Customer Analytics
- Customer Segmentation
- Data Analysis Tools
- Data Gathering and Reporting
- Marketing Systems
- Query and Database Access Tools
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Job Code - 30690606
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
