Lead Manager, Advertising & Social Media

AT&T - El Segundo, California

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen.

 

AT&T Mobility & Entertainment is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it.

 

The Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value.

 

As Lead Manager, Advertising & Social Media you will work on some of the most exciting and high profile advertising and social campaigns in the country, from strategy through execution and in-market monitoring. AT&T has reached into new social spaces and is constantly looking to do new things in the social space to drive our business.

• A natural passion for the most fresh, distinctive and memorable ideas in the world
• Support your Director in the development of unique social initiatives and amplifying integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting
• Work with Social Media partners, external agencies, platforms, and internal partners ensuring clear communication and flawless execution
• Create seamless workflows w/ Advertising Team members to extend key messages in a social context
• Manage regular reporting and analysis of the performance of programs providing optimization recommendations
• Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies
• Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives
• Manage schedules and calendars for team as needed
• Manage Senior Social Media Manager as needed

Position Requirements:

• 7 or more years of marketing/advertising experience, with agency experience preferred
• 5 years of focus on Social campaigns from inception through execution
• Experience working with Social Media platforms
• Passion for non-traditional methods that still achieve business results
• A background in Social Media but a love of all creative communications
• Ambition to go far, fast
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal
• Self-starter with an exceptional work ethic
• Thrive in fast paced, constantly changing environments
• An eye for detail
• A multi-tasker able to manage multiple things at once
• Exceptional project/program management skills
• Able to work with other groups and teams
• Highly proficient in PowerPoint, Excel and Word
• Bachelor’s degree in Business, Marketing, or Communications strongly preferred

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Posted: 30+ days ago

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