AVP Product Marketing

AT&T - New York, New York

Overall Purpose

Lead the strategic positioning of AdCo’s product(s)/solution(s) throughout the entire product lifecycle and customer experience. Develop all necessary training and sales enablement tools and collaterals to support an effective go to market execution by sales, operations and customer support teams. Lead initiative to manage the customer advisory council(s).

 

This leader will successfully partner with product management leadership to provide input in driving the vision for AdCo’s audience products and strategic sales platform by articulating recommendations and market justification in support of future platform direction/improvements. Lead the initiative to launch and manage the advertising & analytics customer advisory council(s). Introduce and provide tools for RFP/RFI response, presentation templates and other sales collaterals to drive client/customer growth and development.  This team leader will be an active industry thought leader and advocate for customer needs.  In this capacity, she/he will seek to occasionally publish POVs on industry trends, competitive analysis and customer best practices.

This product marketer will be an outstanding communicator, creative thinker, and possess strong analytical skills with a strong understanding of the media landscape in TV, Digital advertising and OTT. 

 

Key Responsibilities:

 Develop product positioning and messaging that clearly articulates the benefits and differentiation of AdCo’s product suite in the market, including planning and driving all go-to-market positioning, packaging, pricing for new and enhanced products

• Work in partnership with AdCo sales leaders to author value proposition to advertising partners and publishers using AdCo platform and/or data products

• Oversee RFP/RFI response and sales articulation of the story/product promise

• Identify, prioritize and launch product modifications/additions to improve customer satisfaction, grow revenue and support customer retention

• Partner with product management and research to launch and manage the advertising & analytics customer advisory council(s).

• Communicate the value proposition of the platform and products to the sales team and develop the sales tools that support the selling process of our products including collateral for all audiences (publishers, networks, press, etc.) including demos, sales presentations & training, FAQs, one sheets, and other supporting collateral as needed

• Collect, analyze and distribute customer & competitive intelligence

 

Qualifications/Experience:

This role is influential across all of AdCo’s departments as the candidate will be active in defining the solutions that drive AdCo’s business. Therefore, the individual must be able to translate the vision of the product marketing team into execution by all other parts of AdCo’s business.  As such, being fluent in dealing with complexity and leading through change will be key:

• Bachelor’s degree in related field. MBA from top program preferred
• 7-10 years’ experience, preferably within Television and digital display and advertising technology industry (network, exchange, large Web publisher) and/or Enterprise Software company
• Proven track record in crafting compelling positioning and thought leadership content
• Exceptional project management, organizational, writing, & presentation skills and an ability to multi-task, prioritize and organize work to meet deadlines and multiple requests.
• Experience leading and collaborating with cross-functional teams, leveraging & motivating internal resources under both your direct and indirect supervision.
• Familiarity and experience with industry-standard analytics, email marketing, and demand generation tools.

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Posted: 30+ days ago

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