Lead Marketing Manager

AT&T - El Segundo, California

Our Lead Marketing Manager develops and executes digital acquisition strategies for DIRECTV NOW and other OTT entertainment products.  In this role, you will be the foundation for short and long term marketing and digital strategic planning. 

The successful candidate will:

• Manage and develop the digital acquisition strategy for DIRECTV NOW and OTT entertainment products
• Support special digital channel offer needs from multiple internal clients
• Manage multiple priority initiatives simultaneously in an efficient, effective manner
• Interface with Product, Operations, Pricing, Channels, Advertising and Competitive Intelligence teams and others as needed to translate consumer needs into a superior and differentiated digital strategy 
• Provide analytic expertise and conceptual thought leadership in support of AT&T's digital offer strategy development
• Drive development of executive digital performance reporting on new offers.     
• Spear heading the website A/B testing initiatives to improve sales conversion and paid media efficiency
• Work cross functionally with Product, Ops, Pricing, and Analytics to lead web site updates
• Develop and manage multi-session sales attribution strategy to ensure that we can properly track efficiency of our digital media

Position Requirements:

• 6 years in digital marketing and or related marketing experience
• Ability to analyze sales trend and competitive intelligence data that inform the development of promotional offers that drive the attainment of sales objectives
• Excellent project management skills required including ability to set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables
• Leadership skills to shape/lead growth vision and digital marketing strategy
• Proficient using Microsoft Suite, Adobe Analytics, Google Analytics, and DoubleClick
• Bachelor’s Degree in Marketing, Communications, Administration or Business 

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Posted: 30+ days ago

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