Senior Director, Digital Marketing

Ann Inc. - Ann Taylor Stores Retail, New York

About the Position:

The Senior Director of Digital Marketing is an omni-channel leader responsible for crafting an effective, holistic digital strategy, creating a compelling brand story and driving measurable business results. The right individual will bring a strong commerce mindset with an appreciation for the power of marketing to drive revenue and contribute to business and brand growth.

 

Responsibilities:

·        Develops annual and seasonal marketing plans to acquire and inspire customers, amplify Ann Taylor’s brand relevance and meet financial goals and KPIs: Leads the strategic development of all digital channels, from conception to execution and prioritizes & allocates investments according to a thoughtful balance of brand goals and business requirements

 

·        Ensures messages and budgets are distributed across the right channels and audiences to meet sales objectives

 

·        Works closely with Creative, Merchandising and Planning to create annual and seasonal development, integration, and executional excellence across customer touch points

 

·        Builds strong partnerships with marketing, merchants, planning, and client experience to help develop communication strategies, gain alignment on priorities and marketing programs and deliver compelling, executable programs

 

·        Ensures business objectives and KPI goals are met across all marketing channels: media, performance marketing, email, affiliate and partner programs, social media, etc

 

·        Establishes and tracks key brand and business performance metrics, including but not limited to customer acquisition & retention, site traffic, AOV & UPT, and email subscription, open rate, click through, revenue, conversion, and unsubscribe rate

 

·        Develops and manage customer lifecycle strategy with careful thought given to the various elements (i.e. awareness, consideration, trial, acquisition, retention, lifetime value) and the balance and interaction of contributing factors (i.e. personalization, attribution, segmentation, loyalty)

 

·        Ensures a consistent client experience and executional excellence across all marketing touchpoints

 

·        Partners closely with the Head of Marketing to strategize initiatives, propel brand positioning and attain all financial metrics and profitability goals

 

·        Operates with a test and learn entrepreneurial mindset

 

·        Balances branding and ROI-generating activations. Implementing ideas that profitably grow the business while advancing brand positioning and relevance

 

Requirements:

 

·        15 years experience including ecommerce/digital and marketing

·        Creative and innovative leader who enjoys generating, expanding upon and nurturing ideas

·        Ability to articulate a clear 360 vision

·        Comprehensive knowledge of existing digital strategies and tools including but not limited to SEM/SEO, display advertising, re-targeting, affiliate marketing, email marketing and acquisition, and both organic & paid social media

·        Data driven with knowledge across CRM, modeling and segmentation approaches and resources

·        Knowledge of paid media marketplace including vendors, tools and analytics as well as content marketing

·        Deep understanding of social and how best to leverage to drive growth

·        Demonstrable experience building strong team, vendor and cross functional relationships

·        Comfortable, polished presentation skills

·        Highly resourceful and an exceptional problem solver

·        Nimble, flexible thinker with both strength of conviction and the ability to see an issue from multiple angles and perspectives

·        Strong understanding of ecommerce design

·        Strong leadership abilities including a proven ability to lead a proactive team and ensure accountability for results that maximize contribution to business objectives

·        Ability to develop and manage a budget effectively

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Posted: 30+ days ago

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