Business Analyst, Web Analytics (macys.com)
Macy's Inc. - San Francisco, California
Job Overview:
The Marketing Systems, Web Analytics Business Analyst is responsible for Web Analytics implementation strategy and execution across Macy’s digital channels. This person will work in a cross-functional capacity to provide business and functional requirements, technical direction, domain expertise, and implementation for web analytics tracking. The Business Analyst works in all phases of new projects to aid in scoping, prioritization, and requirements definition to advocate data capture for accurate KPI reporting. The Business Analyst function is detail-intensive, requiring the accurate capture and translation of data requirements into the Data Layer and validation/verification of the working solution, ensuring quality and availability of data. Perform other duties as assigned.
Essential Functions:
• Proactively communicate and collaborate with internal customers to analyze information needed and functional requirements desired to deliver actionable recommendations and insights driven by data.
• Act as liaison between the business units, engineering and reporting teams to ensure the right data is captured.
• Partner with product teams to develop tracking strategies for existing and upcoming site features across desktop, mobile and native mobile apps.
• Provide technical expertise on analytics systems to drive towards consistency in delivery and optimized solutions.
• Implement analytics tags via the Dynamic Tag Management (DTM) tool.
• Document tagging requirements and ensure appropriate governance for our web analytics implementations.
• Understand business strategy and objectives and leverage available data to drive new high value business insights.
• Execute thorough User Acceptance Testing of analytics implementation.
• Successfully engage in multiple initiatives simultaneously. Manage and keep track of all open issues and ensure issues are resolved in timely manner.
• Participate in solution development process to ensure solution addresses all business requirements.
• Regular, dependable attendance & punctuality.
Qualifications:
Education/Experience:
• BA/BS Degree or equivalent work experience.
• 2 year experience with Adobe Analytics or IBM Coremetrics.
• 2 year working experience with databases, SQL queries, SQL scripting for data validation.
• 1 working with DTM products such as Tealium and Ensighten.
• 1-2 years of business analysis experience.
• Experience with negotiating priorities, scope, and resource requirements in the delivery of large complex development projects in rapidly evolving business environment.
• Experience working on an ecommerce and/or retail site a plus.
Communication Skills:
• Excellent written and verbal communication skills.
Reasoning Ability:
• Must be able to work independently with minimal supervision.
• Strong analytics and critical problem solving skills.
Other Skills:
• Technical proclivity to learn new system technology.
• Finely tuned attention to detail and organized.
• Ability to navigate and drive clarity in areas of uncertainty and ambiguity.
• Strong understanding of key Omniture concepts (evars, sprops, success events) and familiarity with pulling different Analytics reports.
• Familiarity with HTML, CSS and Javascript.
Work Hours:
• Ability to work a flexible schedule based on department and company needs.
Company Profile:
As the fastest growing part of Macy's Inc. business, macys.com is achieving record sales and broadening our workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.
This job overview is not all inclusive. In addition, Macy’s, Inc. reserves the right to amend this job overview at any time. Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Macy’s, Inc. – including Macy’s and Bloomingdale’s – will consider for employment qualified applicants with criminal convictions in a manner consistent with SFPC Art. 49 and LA MC ch.XVIII Art. 9.
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About Macy's Inc.
Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2015 sales of $27.079 billion. The company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico unde... more
