Assistant Manager, SEO (macys.com)
Macy's Inc. - San Francisco, California
Job Overview:
We are looking for a hands-on digital analyst and natural search optimization (SEO) professional. This individual should be well versed in on-page, off-page and technical SEO tactics with a thorough background working with organic tactics and creative workflows. Monitor and measure organic traffic performance and reporting insights. Understand SEO best practices, including how technical issues affect the performance of a site on search engines
The ideal candidate would have excellent problem solving skills and an expert understanding of SEO issues involving information architecture; semantic keyword research; search friendly content; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across a diverse, dual-coastal team of executives.
Strong research skills required; you are curious, have an analytical mindset and are extremely detail-oriented.
Perform other duties as assigned.
Essential Functions:
• Drive the SEO initiatives through the analysis of existing content, competitive research, and partnership with internal team partners.
• Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue across various events.
• Work closely with Product team, Site Merchandise and Merchants to ensure consistency in SEO strategy, implementation across multiple family of businesses and doing hind sighting/ performance measurement.
• Work with internal SEO project team, Product Marketing and external SEO agencies to help create SEO roadmap, enhancements and innovations to drive large scale sales growth.
• Monitor digital marketing trends and developments, share new techniques with the team, and provide SEO education and training to the larger organization.
• Highly proficient and knowledgeable with excel (including pivot tables and complex formulas) and able to extract trends from a large pool of data.
• Work closely with internal Finance teams to manage campaign budgets, invoices and planning strategies.
• Consistently demonstrates regular, dependable attendance & punctuality.
Decision Making:
• Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
• This position will drive the SEO strategy for Apparel-related pages, evangelize SEO across the organization and work cross-functionally with multiple teams to ensure success.
Reporting:
• Create visualizations, dashboards, reports, presentations, and analyses that explain what happened and why.
Qualifications:
Education/Experience:
• BA/BS in Marketing with a strong understanding of SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
• 3-5 years of experience in SEO and/or online marketing with a successful track record, either in-house or at an agency/consultancy.
• 2-3 years of experience in marketing within an agency or retail organization.
• Experience with BrightEdge or other SEO reporting tools preferred.
• Experience with Adobe Analytics or Google Analytics preferred.
Communication Skills:
• Strong communication and presentation skills are essential in this role as well as excellent written and verbal skills.
• Related tasks include developing relationships and socializing SEO strategies across a diverse, dual-coastal team of executives.
Mathematical Skills:
• Strong analytical and mathematical skills are required, preferably with experience in Microsoft Excel or similar applications.
Reasoning Ability:
• Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.
• Strong project management and inter-departmental coordination skills required.
Other Skills:
• Strong leadership profile and management skills with minimum of 1 year of experience managing direct reports.
• Highly analytical in nature.
Work Hours:
• Ability to work a flexible schedule based on department and company needs.
Company Profile:
As the fastest growing part of Macy's Inc. business, macys.com is achieving record sales and broadening our workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.
This job overview is not all inclusive. In addition, Macy’s, Inc. reserves the right to amend this job overview at any time. Macy’s is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Macy’s, Inc. – including Macy’s and Bloomingdale’s – will consider for employment qualified applicants with criminal convictions in a manner consistent with SFPC Art. 49 and LA MC ch.XVIII Art. 9.
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About Macy's Inc.
Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2015 sales of $27.079 billion. The company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico unde... more
