Director, Marketing Technology, Architecture & Implementation

AT&T - El Segundo, California

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

As our Director of Marketing Technology Architecture & Implementation for AT&T Entertainment Group, you will partner with our technical, product and marketing teams to conduct discovery, learn business objectives and scope out a marketing technology roadmap of implementation requirements with a primary focus on Adobe Digital Marketing Cloud Architecture & Implementation.

You will work not only across the AT&T Entertainment Group but also with our technology and agency partners including Live Ramp, Adobe, Facebook and Google. This involves maintaining a deep understanding of their respective product strategies, existing capabilities and roadmaps. Once a marketing technology roadmap project is approved to begin, you will also act as a project driver responsible for the technical aspects of driving the project forward both internally and our partners. You will partner with a cross-functional team within AT&T to drive each roadmap to completion.

• Experience working in technical consulting, software development or marketing technology
• Balance of business and technology expertise, including ability to articulate high-level technical solutions to business problems and to tie solutions to program success criteria
• Outstanding problem solving and analytical skills, including ability to create clear observations, analysis and conclusions based on customer interviews and data
• Excellent customer facing skills with experience presenting to and achieving buy-in from senior executives (managers, directors, VPs)
• Understanding of the Digital Marketing landscape and experience with relevant Digital Marketing strategies and technologies
• In-depth understanding of the typical use cases of Digital Marketing implementations (CMS, Analytics, Personalization, Ecommerce, DAM, Mobile strategies etc.)
• 7-12 years overall technology architecture experience
• 5 years expertise experience in Adobe Marketing Cloud products including Adobe Analytics, Adobe Audience Manager and Adobe Experience Manager
• Experience with AWS (S3), Redshift, Athena
• Enterprise Tag Management Experience with a focus on Adobe DTM
• Experience with web services and APIs
• Experience with SQL and NoSQL Databases
• BS or MS in Computer Science preferred, or comparable experience

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

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Posted: 30+ days ago

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